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Written by Steven Cohen You're currently following this author! Click to unsubscribe from email alerts. The Samsung S90H's typical price is already solid, but this deal puts it over the top.
Steven Cohen/Business Insider The Samsung S90H is the most versatile TV I've tested all year. It's a midrange OLED that looks great in any space. Turn the lights off, and you get inky black levels with pixel-perfect contrast.
Keep the lights on, and the TV's anti-glare screen handles reflections like a champ. This best-of-both-worlds approach helps it clinch the top spot in my guide to the best TVs . The S90H is already a good buy at its typical street price, but right now it's at a record low on Amazon .
All sizes, ranging from 42 to 83 inches, are marked down. The 65-inch model is an especially great buy at $1,398. Over the last three months, it's fluctuated between $2,298 and $1,498, so this is a new all-time low price, and even less than the TV cost on Prime Day.
I've been reviewing TVs for over a decade, and the S90H impresses with some of the best image quality I've seen for the money. It also boasts wide viewing angles, easy assembly, and access to all the top streaming apps most people actually use. It's unclear how long this deal will last, but if you're shopping for a new midrange TV, this is the best value you can snag right now.
Samsung 65-inch S90H OLED 4K TV The S90H is our favorite TV of 2026. It delivers pixel-level contrast and features a faster refresh rate than its predecessor. It's also the first S90 TV to use Samsung's glare-free screen, which is great at fighting reflections.
Why we love the Samsung S90H TV The S90H's impressive anti-glare screen does an excellent job of minimizing reflections. Ryan Waniata/Business Insider The S90H strikes the most impressive balance between picture quality and price of any TV I've tested this year. Though cheap LED TVs can look like a cloudy mess when you turn off the lights, the S90H's OLED panel delivers deep black levels that disappear into a dark room.
I measured peak brightness at around 1,440 nits on the 65-inch model , which is enough to look great in home theaters and average living rooms alike. However, keep in mind that the 48- and 77-inch sizes use a more advanced panel, which should allow them to get closer to 2,000 nits. The S90H uses Samsung's anti-glare screen .
This used to be exclusive to pricier TVs, and it's not used on OLEDs from other brands. This significantly reduced reflections in our reviewer's living room, eliminating bouncing light off a kitchen bar while diffusing reflections from overhead lighting into a soft reddish hue. The anti-glare coating slightly lowers contrast in bright rooms, but that's a worthwhile trade-off if reflections are a headache.
Wide viewing angles keep the picture looking great from off-center , so all your guests get a good view no matter where they sit. Some units may show a subtle green tint from certain angles, but this is common for OLEDs and is still far less distracting than the washed-out quality you'd get from a typical LED TV. The S90H offers punchy contrast with vibrant HDR highlights, even when viewed at an angle.
Ryan Waniata/Business Insider Gamers get advanced features , including support for up to 4K/165Hz on PC, ensuring smooth motion in fast-paced titles. The S90H also offers access to cloud gaming apps like Xbox Game Pass. The TV's stand is easy to assemble with click-on feet and a snap-on cover — no tools required .
The stand does feel a bit light and plasticky compared to the metal pedestals used on some rivals, but what you lose in heft you gain in ease of use. Samsung's SolarCell remote doesn't need batteries. The remote's back panel uses sunlight and indoor light to power it.
In all my testing with SolarCell remotes, they've never run out of juice. But if you ever need to, you can also charge it over USB-C as a backup. Right now, the 65-inch S90H is actually cheaper than last year's S90F.
The 2025 S90F remains a good TV with its own perks (certain sizes have slightly better color than the S90H). But it's harder to find in stock, and it doesn't have a glare-free screen. Given recent sale prices, the S90H is the better value.
You can learn more in our full Samsung S90H TV review and our guide to the best Samsung TVs . You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team.
We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test.
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Email us at reviews@businessinsider.com . Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Steven Cohen You're currently following this author! Click to unsubscribe from email alerts.
I'm a Senior Tech Editor for Business Insider’s Reviews team . I'm responsible for overseeing buying guides and reviews for all of the latest TV, video, audio, and wearable products. I work with a team of experienced freelancers to establish testing methodologies, test products, and select the best of the best for our buying guides.
My areas of expertise My primary expertise is in home entertainment tech products, with a focus on all things home theater, including TVs, soundbars, speakers, headphones, and streaming devices. I also have a background in film criticism, having reviewed over 400 movies and TV shows. I studied filmmaking and use my knowledge of video and audio production to inform my tech product testing parameters when reviewing home entertainment devices.
Experience I joined Business Insider as a tech editor for the Reviews team in 2019. I became a senior tech editor in 2022. Before joining Business Insider, I was High-Def Digest's Gear Editor.
My work has appeared on Ben's Bargains, Steve's Digicams, Big Picture Big Sound, and Consequence. Why you can trust me I'm not only passionate about TVs and tech, but also an expert in display quality. In 2019, I was one of a select number of journalists invited to get a hands-on first look at LG's debut 8K OLED TV.
I was also among the earliest journalists to demo Dolby Atmos and DTS:X technologies for home theaters in 2014 and 2015, respectively. In 2018, I served as a judge for the annual TV Shootout, the premier display competition that crowns the best TVs of the year. I also attend annual industry launches and reviewer workshops for new TVs and audio products from top brands such as LG, Samsung, Sony, and Sonos.
I know it’s easy to get overwhelmed by tech jargon and premium prices for high-end gear, which is why I'm passionate about recommending quality options across all price ranges and explaining which features are really worth the money. Education I hold a Bachelor of Fine Arts degree from the University of Central Florida, where I majored in film production. Outside of work I live in Orlando, Florida, with my girlfriend, dog, and cats.
When I'm not covering tech products, I love to explore the theme parks of Orlando and watch movies on my dream home theater setup, complete with the biggest TV and Dolby Atmos speaker system I could fit in my living room.
Source: Business Insider
