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Exclusive Othello uses AI to tell salespeople what to say during calls. See the pitch deck that helped it raise $8 million. By Lara O'Reilly You're currently following this author!
Click to unsubscribe from email alerts. Author of the CMO Insider newsletter Othello, cofounded by Jared Zelman and Raphael Assor, just raised an $8 million seed funding round. Othello Jared Zelman has been honing his sales pitch since college, when he spent his spare time cold-emailing billionaires and prominent investors , hoping to forge a connection.
His extracurricular activities helped lay the groundwork for his current startup, Othello, a platform that uses AI to give salespeople real-time coaching tips to improve their sales calls. Othello exclusively told CMO Insider on Wednesday that it had raised an $8 million seed funding round, led by Andreessen Horowitz 's startup accelerator A16z Speedrun, and Owl Capital. Othello listens in on video calls and uses AI trained on a company's uploaded sales and product materials to suggest questions to ask, answer tricky queries, and flag missed opportunities in real time through an on-screen overlay.
"Too many good deals are killed by bad calls," said Zelman, who is now 24 and was using Othello to help respond to questions during our interview. Zelman said he evolved the idea for Othello at his second startup, Cicero, which created AI avatars for prominent authors and podcasters. Zelman said he struggled to sell the idea to enterprise prospects and used to have a friend stand behind his computer holding up cue cards to help steer him through his sales calls.
"I was like, 'Hey, I'm just going to build this for everybody,'" Zelman said. "In sales, you can outsource and use AI to do everything except for the one important part of the job, which is the sales call." Othello says its AI models are trained on 20 million hours of recorded sales calls and that its platform can be integrated with business software platforms such as Google Workspace, Salesforce, Slack, and ServiceNow. The company says customers' data is not used to train AI models shared with other businesses.
Its customers include Microsoft and Capital One. Othello isn't the first company to use AI to help salespeople. It's a much smaller challenger to rivals such as Gong and Salesloft, which offer tools to analyze sales conversations, with Salesloft also providing real-time coaching.
Gong and Salesloft have raised hundreds of millions of dollars and have multibillion-dollar valuations. Zelman said Othello's advantage lies in the speed and accuracy of its proprietary AI models, which deliver recommendations in milliseconds and improve from recorded sales calls using reinforcement learning . He said its singular focus on offering this type of in-call solution will also give it an advantage if an enterprise tech company like Salesforce or HubSpot chose to launch a similar product.
"Providing real-time recommendations is so damn hard because if it's too slow or not smart enough, it's really unhelpful and very, very distracting," Zelman said. Othello could also prove useful for chief marketing officers , Zelman said, by helping ensure salespeople actually use the materials created for them, while giving marketing teams insights into which messages are most effective at converting customers. Othello plans to invest the funds in growing its engineering team.
Zelman said he anticipates increasing the company's head count to around 80 employees, from 20 currently. The startup is also planning to improve the product to focus on coaching individual sellers on their strengths and weaknesses, beyond optimizing its recommendations based on learnings from a company's best performers. In the future, he envisioned the product being used for in-person meetings via smart glasses .
A group of individual investors including DoorDash cofounder Andy Fang, Hugging Face cofounder Thomas Wolf, Chime cofounder Ryan King, and Ripple founder Chris Larsen invested in the funding round. Check out the pitch deck Othello used to secure its $8 million seed investment, shared exclusively with CMO Insider. Some of the slides have been omitted or redacted.
Othello describes itself as a 'real-time sales augmentation layer.' Othello It cites stats from a Gartner report on the sales industry. Othello The 2025 Gartner study found that salespeople drove 60% of business-to-business revenue, a contribution that is forecast to increase to 75% in the following four years. It also cites research from The Bridge Group that found it takes the average salesperson 13 months to reach productivity, which is 32% slower than four years ago.
A separate report from The Bridge Group found that 35% of sales reps leave each year, double the rate of attrition reported three years ago. Othello says there will always be human salespeople. Othello "People like to play golf," Zelman told CMO Insider.
Othello says while other AI tools save time, its platform helps close more deals. Othello This slide shows the Othello platform in action. Othello Its overlay prompts sales reps on which questions to ask and provides information about the company they are pitching and the pain points raised in the conversation.
Othello says it's focused on providing insights while a call is happening. Othello It provides prompts for discovery questions, responses to technical queries, and case studies. Othello Othello says it has more than 50 large enterprise customers.
Othello This slide offers stats on how Othello can improve sales team performance. Othello The company said a subset of its customers that had more than 20 reps using Othello for more than a quarter achieved 15% higher win rates and 45% faster ramp-up times. "Ramp-up" refers to the time it takes a new sales rep to reach full productivity.
Companies often define this differently, but it could include reaching $1 million in revenue or achieving another specific performance goal. 'Everyone sells better with Othello,' the company says. Othello Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Lara O'Reilly You're currently following this author! Click to unsubscribe from email alerts.
Lara O'Reilly is the anchor of the CMO Insider newsletter . She is a chief correspondent who has covered the digital advertising, marketing, and media industries since 2010. Her current beat includes big tech companies like Alphabet and Meta, adtech firms, agencies, publishers, the creator economy, and CMOs.
Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was previously Business Insider's senior global advertising editor from 2014 to 2017. Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network.
She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions. To get in touch with Lara O'Reilly, email loreilly@businessinsider.com or contact her on Signal at @loreilly.71 Exclusive Startups
Source: Business Insider
